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Lower solar customer acquisition costs with…. microinverters?

Lower solar customer acquisition costs with…. microinverters?

I spent several years at SolarBridge Technologies, an AC Module company (acquired by SunPower in 2014). So, disclosure: I may have some bias. Microinverters and AC Modules generally cost more than the competing solutions – they are a premium product that provides unique benefits. You need to get very good at explaining those benefits to customers…

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Where are the big brands in solar?

Where are the big brands in solar?

In 2006, I was working at design firm IDEO on a research project for newly-IPO’d First Solar, who was interested in getting into the residential solar market. We talked to early adopters, tech luddites, installers, and everyone in between, to understand how they felt about home solar. Few people understood, and fewer cared – it was ugly, confusing,…

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